Role : Creative / Animation Director
Lead Animator : Alejandro Bonilla
Animator : Coco Huang
Character Design : Daye Kim
Story : Ian Luna, Alex Westin
Graphic Design : Nia Chavez
Title Design : Coco Huang
Music & Sound Design : Alejandro Arturo
Agency : WITHIN
“The creative team at WITHIN wanted to create an explainer video with a storyline centered around work, ideas, and the decision-making process of pursuing or abandoning them. Our goal was to maintain a balance between simplicity and humor - at least internally - while ensuring the content remained educational.”