Role: Creative / Animation Director
Agency: WITHIN
Lead Animator : Alejandro Bonilla
Animator: Coco Huang
Character Design: Daye Kim
Story: Ian Luna, Alex Westin
Graphic Design: Nia Chavez
Title Design: Coco Huang
Music & Sound Design: Alejandro Arturo
“The creative team at WITHIN wanted to create an explainer video with a storyline centered around work, ideas, and the decision-making process of pursuing or abandoning them. Our goal was to maintain a balance between simplicity and humor - at least internally - while ensuring the content remained educational.”